E-Marketing is the process of marketing a brand using the Internet. It includes both direct response marketing and indirect marketing elements and uses a range of technologies to help connect businesses to their customers. E-Marketing or electronic marketing refers to the application of marketing principles and techniques via electronic media and more specifically the Internet. . When compared to traditional marketing, E-Marketing is the apt way to promote your products and services globally. Improsys offers you the E- Marketing software that has many advantages some of which are listed below . Global reach : A website can reach anyone in the world who has internet access. This allows you to find new markets and compete globally for only a small investment. Easy Marketing: * Classified information on competitive products. * Acquire product knowledge. * Compare products & Services. Economics: * Cost effective strategies. * Faster & easier access to products, buyers and sellers. * Save Time and money you spend on sending faxes, couriers etc. * Save money you spend on printing Catalogs, Brochures and other promotional material. 24-hour marketing : With a website your customers can find out about your products even if your office is closed. Lower cost : A properly planned and effectively targeted e-marketing campaign can reach the right customers at a much lower cost than traditional marketing methods. Trackable, measurable results : E-marketing methods make it easier to establish how effective your campaign has been. You can obtain detailed information about customers' responses to your advertising. Personalization : If your customer database is linked to your website, then whenever someone visits the site, you: can greet them with targeted offers. The more they buy from you, the more you can refine your customer profile and market effectively to them. One-to-one marketing: E-marketing lets you reach people who want to know about your products and services instantly. For example, many people take mobile phones and PDAs wherever they go. Combine this with the personalized aspect of e-marketing, and you can create very powerful, targeted campaigns. More interesting campaigns: E-marketing lets you create interactive campaigns using music, graphics and videos. You could send your customers a game or a quiz - whatever you think will interest them. Better conversion rate: If you have a website, then your customers are only ever a few clicks away from completing a purchase. Unlike other media which require people to get up and make a phone call, post a letter or go to a shop, e-marketing is seamless. Send Enquiry for ecommers Software.