is the process of marketing a brand using the Internet. It includes both direct
response marketing and indirect marketing elements and uses a range of
technologies to help connect businesses to their customers.
E-Marketing or electronic marketing refers to the application of
marketing principles and techniques via electronic media and more specifically
the Internet. .
When compared to traditional marketing, E-Marketing is the apt way to promote
your products and services globally.
Improsys offers you the E-
Marketing software that has many advantages some of which are listed below .
:A website can reach anyone in the
world who has internet access. This allows you to find new markets and compete
globally for only a small investment.
* Classified information on competitive products.
* Acquire product knowledge.
* Compare products & Services.
* Cost effective strategies.
* Faster & easier access to products, buyers and sellers.
* Save Time and money you spend on sending faxes, couriers etc.
* Save money you spend on printing Catalogs, Brochures and other
24-hour marketing : With a website your customers can find out about your
products even if your office is closed.
Lower cost :A properly
planned and effectively targeted e-marketing campaign can reach the right
customers at a much lower cost than traditional marketing methods.
Trackable, measurable results
: E-marketing methods make it easier to establish how effective your campaign
has been. You can obtain detailed information about customers' responses to your
Personalization : If your customer database is linked to your website,
then whenever someone visits the site, you: can greet them with targeted offers.
The more they buy from you, the more you can refine your customer profile and
market effectively to them.
E-marketing lets you reach people who want to know about your products and
services instantly. For example, many people take mobile phones and PDAs
wherever they go. Combine this with the personalized aspect of e-marketing, and
you can create very powerful, targeted campaigns.
More interesting campaigns: E-marketing lets you create interactive
campaigns using music, graphics and videos. You could send your customers a game
or a quiz - whatever you think will interest them.
Better conversion rate: If you have a website, then your customers are
only ever a few clicks away from completing a purchase. Unlike other media which
require people to get up and make a phone call, post a letter or go to a shop,
e-marketing is seamless.