Customer Relationship Management (CRM) :
Customer relationship management (CRM) is a strategy for managing a company's interactions with customers, clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes. With CRM, sales, marketing, and customer service teams can understand every customer and deliver the right message. For sales representatives, CRM make it easy to manage customer information so representatives spend less time in data handling and more time with customers.